The Other Side of 50

Seniors drive food-shopping growth

Visiting my parents in New Hampshire this week, I spent a lot of time in the grocery store. As a matter of fact, we shopped for groceries every single day.
According to industry experts, seniors are the most frequent shoppers, averaging more shopping trips annually than any other cohort. Why? Possibly because seniors are less able to carry heavy bags and are more likely to be financially strapped, so shopping on an asneeded basis works for them.
Over the next 10 years, U.S. households are...

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