Take advantage of ‘summer melt’



 

I recently sat down with the admissions dean at a liberal arts college who told me she and many of her colleagues at other schools are worried about the possibility of serious summer melt this year. Summer melt occurs when students who submitted enrollment deposits decide over the summer not to attend the college.

Enrollment managers need to hit the magic number—enough incoming students to provide needed tuition dollars but not so many that residence halls and classrooms are over...

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