Prudential Real Estate Praised By J.D. Power





Prudential Real Estate ranked “Highest in satisfaction for home sellers among national full-service real estate firms,” in J.D. Power and Associates’ 2008 Home Buyer/Seller Study.

The study measures customer satisfaction of home sellers with major national real estate companies. Overall satisfaction is determined by examining four primary factors involved in the home selling experience: agent, marketing, office and services.

Among home sellers, Prudential Real Estate achieved the highest scores (793 on a 1,000 point scale) of all the major national real estate firms. In addition, Prudential Real Estate received particularly high ratings from customers in the marketing and office factors.

“Our team at Prudential California Realty works hard to not only meet, but exceed the expectations of its clients – sellers and buyers,” explained Bob Majorino, broker/owner of the largest Prudential franchise in Ventura County.

The J.D. Power and Associates study finds that despite the popularity of home buying and selling resources on the Internet, the real estate sales professional remains key to customer satisfaction. A large proportion of home buyers and sellers rely on the Internet to facilitate the process, with 68 percent of buyers saying that they used Internet tools to help them in the purchase process and 61 percent of sellers reporting that they used a website listing to market their home. In addition, among sellers, online methods are the most important aspect of marketing. However, the sales professional carries the greatest importance among the factors that comprise overall satisfaction.

According to J.D. Power and Associates, although the Internet provides home buyers and sellers with the ability to perform some essential tasks, it still does not replace the importance of a sales professional. In an uncertain real estate market, professional advice can be especially valuable. The knowledge provided by experienced sales professionals is an important benefit of using a full-service real estate company.

“We are very proud of this distinction, as it underscores the quality of our affiliates and their hardworking sales professionals,” said Laurie Keenan, president of Prudential Real Estate Affiliates, Inc. “This recognition is especially rewarding because it comes from a most discerning group: our customers.”


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