SWIRL, SIP—Bruce and Pam Boring of Thousand Oaks own the Camarillo-based California Wine Club.
It was 1988 and Bruce Boring, co-owner of a Los Angeles-based printing company, wanted out of his high-stress job. The father of two, who’d made his career in the printing business, was unhappy, and he didn’t know what do to next.
That’s when the bottle of wine arrived on his desk.
An employee had given Boring a subscription to a wine-of-themonth club, and the concept of mail-order wine—relativel...