Marketers rely on kids to follow trends

Adolescents
have the largest amount of weekly disposable income
in the nation


Adolescents
have the largest amount of weekly disposable income
in the nation

Many adults find it puzzling when adolescents wear bizarre clothes, dye their hair orange and green and act like fools.
Some explain it as a normal stage of adolescent rebellion. However, there’s another factor and a lot of it has to do with advertising and marketing.
Many of these teenage behaviors didn’t exist before the modern age of advertising.
For example, MTV has a character c...

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