Market wars




In that meaningless corporatetalk gibberish so brilliantly skewered in “Dilbert,” a spokesman for Haggen assures us that they perform regular competitive checks to assure that their prices are “fair and reasonable.”

But guess what? Customers do not agree. They’re leaving Haggen in droves for the “unreasonable” lower prices that somehow keep other stores in business without Haggen’s strategy of ruining their employees’ lives by laying them off.

Haggen seems to think that customers don’t know what the prices are in other markets. Haggen’s smugness about the “reasonableness” of its own prices counts for nothing. It’s the customers who decide.

Mark Leinwand
Agoura Hills



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