Luxury Mercedes dealer coming to auto mall





A new luxury car brand is slated for the Thousand Oaks Auto Mall.

Mercedes-Benz AMG, which independently engineers, manufactures and customizes factory Mercedes-Benz vehicles, plans to open its first stand-alone dealership in the nation at the local car retailer venue, the company announced this month.

The Thousand Oaks showroom will be just the third of its kind in the world.

AMG vehicles are available through regular Mercedes-Benz dealers, but the separate showroom allows customers to focus solely on the luxury brand, which competes with the likes of Rolls-Royce, Maserati and Bentley.

Silver Star’s motive for launching the new dealership is simple: customer demand. Last year, Silver Star Mercedes-Benz Thousand Oaks serviced more than 700 AMG models, proof of the vehicles’ popularity locally.

While there are still hurdles to clear, Silver Star hopes to open its AMG showroom by the end of the summer.

The 3,000-square-foot space will include a feature described as a “power wall,” where customers can choose the specifications of their vehicle and see what it will look like before it’s shipped.

The showroom will be on Auto Mall Drive next door to Silver Star Mercedes-Benz.

The cars, whose engines are hand-built from start to finish, run from $60,000 for a CLA 45 up to more than $200,000 for the S65.

Included in the list of options for the highest of the high-end cars is a champagne chiller.



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