Local firm’s study shows car buyers are still fickle

Acorn Automotive Editor

Local firm’s study shows
car buyers are still fickle

High prices, bland styling and a lack of incentives are some of the key factors that can cause new-vehicle shoppers to reject models they initially considered, according to the inaugural J.D. Power and Associates 2001 Escaped Shopper and Owner Loyalty Study recently released.
The study was designed to determine what motivates people to reject one vehicle model in favor of another. It also provides a comprehensive look at ...

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