Competitive pricing is not a ground breaking marketing strategy. From soup to nuts, from pork bellies to real estate, pricing that undercuts the competition is always effective to some degree.
ForSaleByOwner.com, an East Coast based internet start-up, has repackaged the concept of competitive pricing, selling a do-it-yourself listing service for $249. The ForSalebyOwner.com program suggests that rather than hire a broker, a seller should drop the asking price for his or...
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