Many viewers click through hundreds of TV channels trying to find something useful or fun to watch and wind up transfixed on a myriad of characters playing in a TV poker tournament.
Why? Because after a few minutes many viewers begin playing poker in their mind's eye.
During the imagined competition, many of us are amazed at the personalities of other players and the bad bets we observe.
Viewers start thinking to themselves, "I could do this. I could win the big prize!"