Acorn Automotive Editor
Back in 1994, Audi was selling just 10,000 cars in North America. The company was just a few meetings away from ceasing sales. With an enthusiastic dealer base and management determined to do something to turn the company around, they settled into a policy of technical innovation and, in some critics’ minds, risk. The idea was to reinvent a company and to compete in the same playing field as the two big guns from Germany.
In less than eig...
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