County-wide program will encourage exercise

Eight-week competition to challenge local cities

Through Sat., Jan. 21, community residents and businesses are invited to participate in the inaugural “Ventura County Eight-Week Healthy Lifestyle Challenge.” The event is the brainchild of Ventura County resident Robert Ferguson, a celebrity weight-loss and wellness “guru” and co-author of “Fat That Doesn’t Come Back.” He’s also a columnist for the VC Reporter and Your Health Connection magazine.

Ferguson created the challenge with hopes it would inspire people to make exercise and healthy nutrition a priority in their lives.

“Joining this challenge signifies much more than losing weight. The challenge is an opportunity to experience your best body while taking baby steps to upgrade your overall health and lifestyle,” said Ferguson.

Ten Ventura County cities will be competing against each other for the “Healthiest City Award.” There will also be 10 grand-prize winners, judged by the progress made in breaking unhealthy habits and choosing healthier habits, such as lowering high blood pressure and quitting smoking.

Presented by the website, event sponsors include 12 Troop Real Estate offices, four Sharky’s restaurants, Ojai Ford dealership, Camarillo Health Care District and the Rico and Mambo Morning Show (103.3 FM the Vibe). Ten independent health and fitness centers will also be participating.

The Ventura County EightWeek Healthy Lifestyle Challenge is a comprehensive fitness, healthy living and weight-loss challenge that provides the guidance, support and inspiration to get in shape, release fat and embrace a healthier lifestyle.

For more details, please call Hans Bloem of Newbury Parkbased Healthy Lifestyle Productions Inc. at (805) 573-4535.

Ten percent of the proceeds from the challenge will be donated to the Big Brothers Big Sisters of Ventura County program.

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