County sheriff’s office gets expertise from millennials

Pepperdine students create recruitment blitz

REAL-WORLD EXPERIENCE—Deputies Scott Van Tassel, far left, and Jonathan San Jose, far right, of the Ventura County Sheriff’s Office bookend the winning advertising team from Pepperdine University. Students were challenged to come up with a recruiting campaign, and the officers chose their favorite.
The Ventura County Sheriff’s Office was looking for a fresh recruitment campaign, but instead of hiring a traditional advertising agency or handling the job in house, VCSO called upon the ...

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