So developer Dan Selleck wants to name his new retail project at Russell Ranch Road “The Shoppes at Westlake.”
How very clever. I presume the word “shoppes” is meant to evoke a quaint, cozy, rural village with gaslight street lamps and thatched buildings.
Which is exactly what I see when I conjure up an image of a giant Target, a sporting goods retailer and a Total Woman Gym and Day Spa, three of his proposed retailers at the site.
I suggest that if the Westlake Village council approves this project, which I hope it doesn’t, that it stipulate that one condition of its approval is that Mr. Selleck name it in a more honest fashion. Here’s one idea: “The same cookie-cutter giant chain stores and fast-food joints at Westlake.”