2012-05-10 / Health & Wellness
Food revolution grows in Calabasas
They organized an event at the Calabasas Farmers Market on May 19 to coincide with Food Revolution Day, organized by British chef and healthy eating advocate Jamie Oliver.
Best known for his ABC television series “Food Revolution,” Oliver created a worldwide campaign to bring healthier eating habits to communities, schools and homes across America, England and Australia.
“It’s a global movement where the world is standing up for real foods for the family, involving children and their parents in learning about food and where it comes from,” said Kim Gerber, a Calabasas resident and ambassador for the Jamie Oliver Foundation.
Gerber said Oliver’s “Food Revolution” show opened her eyes to the dangers of processed foods.
“ I was raised on aerosol cheese in a can and McDonald’s. Those were my cravings even as an adult,” said the mother of two, who began to experiment with natural foods after she noticed unusually aggressive behavior from one of her boys immediately after meals at fast-food restaurants.
“I saw a change in his behavior, which spawned my desire to promote healthy foods. You can still give your kids the same things and make them fresh or shop smart,” she said.
In June 2010, Gerber launched Out of the Box Food to get involved with the Food Revolution movement.
“I began to communicate with them and became an activist for them,” said Gerber, a children’s nutrition advocate who also runs a website featuring recipes for healthy homemade meals and treats, and offering simple, costeffective alternatives for parents who want to prevent diet-related diseases.
Gerber and Jennifer McColm, who manages 19 certified farmers markets in California—including the ones in Calabasas, Agoura and Westlake Village—worked with
‘It’s a global movement where the world is standing up for real foods for the family.’
— Kim Gerber
Oliver’s foundation to bring Food Revolution Day to Old Town Calabasas.
The City of Calabasas and the Calabasas Chamber of Commerce support the event, which promotes healthy eating and healthy choices, and allows restaurants to showcase their healthy meals, said Bridget Karl, president of the Chamber.
“There has been a shift in the way people eat in the last 10 years to combat obesity and other related illness due to poor nutrition,” Karl said. “The farmers market is a wonderful source for the Calabasas community, providing fresh fruits and vegetables while supporting local business and farmers.”
Food Revolution Kids Day at the Calabasas Farmers Market will take place from 8 a.m. to 1 p.m. Sat., May 19 with ongoing activities.
Children will embark on a Real Food Adventure, gathering fresh fruit and vegetables from farmers and learning how food is grown. They will also participate in various activities such as gardening and fresh recipe creations.
“It’s a great opportunity to be introduced or reintroduced to real food and get kids involved,” Gerber said. “We will have activities catering to children, allowing kids to shop for organic foods using tickets. We will also have basil planting, so children can see where the food comes from.”
Tickets will be available on site. The cost is $10 per child or $25 per family with three or more children.
All proceeds from Food Revolution Day will go to the Jamie
Oliver Foundation to support food education projects benefiting children and adults throughout the U.S., U.K. and Australia.
The farmers market is at 23504 Calabasas Road in Old Town Calabasas.