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On Friday, February 22, Prudential California Realty held its annual awards celebration to honor agent and staff accomplishments throughout 2007.

This year, Broker/owner Bob Majorino and the management team chose the theme "Happy Days," with an emphasis on the 1950's era. It represented a time in history when America was full of new hopes and dreams. It was a time of building and growth, new business opportunities and jobs, and young families wanting to fulfill the American dream - owning their own homes.

2007 was a tremendous challenge to everyone in the real estate industry, and various related businesses. Majorino released a series of articles titled "The Real Deal" with a positive and supportive message to readers, in an attempt to educate the public on the value of honoring the American dream. This is a core tenet of Prudential California Realty's philosophy, and one that has helped its agents succeed even through the most difficult market we've seen in a very long time.

2008 is already on the upswing. "Activity is up, and escrows are filtering in. Buyers are seeing the opportunities unfold in front of them, and sellers are listening!" said Majorino. Now more than ever, the real estate professionals at Prudential California Realty are determined not to lose momentum. With a reputation as strong leaders, they lend encouragement to the public and maintain their optimum level of service and their positive attitude.

"This is a great time for all of you to prosper, because skill and professionalism is needed, and you have it," Majorino told the company. "As the Prudential California Realty team we are, let the people know that now is the time to buy real estate. Opportunity is knocking. 'Happy Days' are here again!"

For more information about Prudential California Realty, pay a visit www.moveupwithus.com or call (800) 922-5090.