‘Bikefit’ movement founder to speak

Sundance Cycles will present Serotta customer appreciation night and demo event on Sat., Feb. 3.

At 7:30 a.m. there will be a group ride in the Santa Monica Mountains and at noon a ride following the historic stagecoach route through the Conejo Valley.

Ben Serotta will speak at 6 p.m. at the shop, 5019 Kanan Road in Agoura Hills. Serotta is one of the founders of the bikefit movement.

Raffle tickets for a Serotta HSG frameset will be sold for $100 each. The proceeds will benefit the Davis Phinney Foundation to support Parkinson’s disease research.

For more information, visit www.sundancecycles.com or www.serotta.com.