Prudential California Realty Agents See the Light

Agents from Prudential California Realty, hosts from Old Republic Title Company and speaker Matthew Ferry gather for a group shot and a congenial moment. Early one morning, agents from all five of Prudential California Realty's offices attended a seminar lead by speaker Matthew Ferry. The event was arranged by broker/owner Bob Majorino and hosted by Old Republic Title Company.

It's known that the current real estate market is a challenge. During unfamiliar circumstances, agents who have been using tried and true methods for years are finding that they need to think outside the box and employ new techniques. The seminar began with a breakfast buffet, which was followed by Ferry's presentation. Initially, the tone of the seminar was on a somewhat universal note. He reminded everyone to focus on what is right and good. "Learn to find peace, joy and fulfillment on your way to being successful, not as a result of it," he said. In a discussion targeted more toward the specifics of being an agent, he stressed that fear and uncertainty lead to action, that is, the urge to do something; however, the doing can frequently be somewhat frenzied and mistakes can be made. He went on to explain that a positive approach equals attraction. People naturally gravitate toward it. "Get out of the doing and into the experience," Ferry said. In an exercise, Ferry asked the agents to work on clarity, to define who they are and whom they want to work with, which helps to create one's own reality. "Feeling good is the highest goal. When you feel good, things improve," he said. Ferry left the agents with the message, "Stop trying to make the sale and start making a difference for your client."

For more information about Ferry, visit www.AcademyOfInfluence.com or call (949) 251-1255.