Sim and Mark Carter

Century 21 Adobe announce the addition of Sim and Mark Carter to its team. The Carters bring with them a wealth of experience, including backgrounds in real estate, sales and marketing. Based out of the Agoura Hills office, the couple covers the area from Ventura to the West Valley. Sim Carter, who also writes for the local 805 Living magazine, said, "Mark and I love everything about living out here. Our son goes to a firstclass public school. The people are friendly; the neighborhoods are lovely. The beach is a gorgeous drive to the coast, and L.A. is freeway close. We feel privileged to live here and to be able to help others do the same."

Using an advanced marketing system, the Internetsavvy couple helps sell homes for more by making the most of their listings on Realtor.com. According to National Association of Realtors' research, the majority of home buyers do their house hunting online at some point, and more than 80 percent say photos and detailed property descriptions are the most useful features when searching online. The Carters take advantage of this trend for their clients with a commitment to enhance all homes they market with multiple photos and customized property descriptions.

Statistics show these listings are viewed more often and rise to the top when searched by number of photos. Because the Carters enhance all of their clients' properties this way, these homes also receive high impact placement on other property web portals such as AOL and MSN, helping reach a large audience of home buyers.

"Yes, it costs us more to enhance our listings and run multiple photos," said Mark Carter, "but we know that's what it takes to market homes effectively in today's market. We wouldn't consider doing anything less for our clients."

For more information or a free comparative market analysis, call the Carters and (818) 338-1003, e-mail simandmark@yahoo.com, or visit simandmark.com. The Century 21 Adobe Realty Agoura Hills office is at 5683 Kanan Road.