Mark Dilbeck

Dilbeck Realtors GMAC Real Estate announced its new branding statement, "Generations of Trust for Generations to Come."

"About a year ago, we started thinking about our logo, our purpose and our direction," said company president Mark Dilbeck. "We came to the realization that branding wasn't just about a logo . . . but it's about who we are and how we act, day in and day out.

"With over 50 years of history, a vision for the future and a management

team offering their thoughts, we moved towards our final destination . . . a branding statement that really described our company and our team of agents."

According to Dilbeck, the company's core values of honesty and treating people with respect center its employees as they work in an everchanging marketplace.

In addition to the branding statement, the company also introduced a benefit statement which states in part:

"Dilbeck Realtors is a familyowned, teamoriented real estate services company . . . . (with) highly trained and community focused professionals with an intimate knowledge of their market and a total commitment to exceptional valuedriven personal service. . . . Dilbeck Realtors is the ultimate real estate resource . . . the future of real estate today."