Westlake's Homestore takes on new name

Westlake Village-based Homestore, Inc. (NASDAQ: HOMS) announced it will change its name to Move, Inc., a comprehensive resource for real estate listings, support tools and move-related service providers.

Move, Inc. will include three components: Realtor .com, Move and Welcome Wagon, all of which provide a platform for connecting consumers with realtors, home builders, rental property owners and advertising outlets.

"This focus on consumer needs is the next step in our evolution; from providing software and technology to the early adopters within the online real estate category, to becoming the real estate industry's trusted partner for efficiently reaching consumers," said Mike Long, Homestore's chief executive.

Along with the new brand, the company next quarter will launch a new real estate search engine site, Move.com, as well as additional products and features.