Classes teach how to market your nonprofit organization

Classes teach how to market your nonprofit organization

Registration has begun for a new certificate course titled Marketing and Fundraising for Nonprofit Organizations, offered through California Lutheran University’s School of Business. The course will be taught on the university’s Thousand Oaks main campus starting this month.

The program, designed to provide hands-on training for fundraising and marketing professionals in nonprofit and public sector organizations, is endorsed by the Santa Barbara/Ventura Counties Chapter of the Association of Fundraising Professionals.

Edward Lewis, vice president of development for Alliance for the Arts, the fundraising arm of the Thousand Oaks Civic Arts Plaza, is the instructor and program coordinator.

"Ed is an accomplished marketing, communications and fund-raising professional, and we are delighted to have his expertise as we launch this certificate course," said Charles Maxey, dean of CLU’s School of Business.

The certificate program is comprised of six modules, each presented in a one-day seminar format. Students can register for any or all of the modules; however, only students completing all six modules will be awarded the certificate recognizing them as a Specialist in Marketing and Fundraising for Nonprofit Organizations.

All modules are Saturday from 10 a.m. to 4 p.m. Dates and topics are:

•Jan. 22, Module I: Marketing and Communications

•Feb. 5, Module II: Annual Giving, Membership Clubs and Corporate Giving

•Feb, 19, Module III: Special Event Marketing

•March 5, Module IV: Major Gifts and Capital Campaigns

•March 19, Module V: Corporate and Foundation Grant Solicitation

•April 2, Module VI: Planned Giving Fundamentals

"With the ever-increasing competition for philanthropic dollars, professional fundraising practitioners need to stay abreast of the most efficient marketing and fundraising techniques and strategies," Lewis said.

The course curriculum uses Association of Fundraising Professionals survey materials which are helpful to participants preparing for the Certified Fundraising Executive examination.

The fee for enrolling in all six modules is $810, eligible for three continuing education units. Students may also enroll in individual modules for $150 per module.

For more information or to register, call CLU at (805) 493-3290, or e-mail clugrad@clunet.edu.

Register online at www.clunet.edu/mfno.