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Motoring September 25, 2003  RSS feed

Rusnak earns Audi Magna Society award for dealer excellence

Rusnak/Westlake Audi of Thousand Oaks has received Audi’s prestigious Magna Society designation this year. It’s one of the largest sales volume Audi retailers in the U.S., along with its sister location in Pasadena.

The title is awarded annually to "the best of the best" Audi dealers in the country and recognizes them for excellence in all areas of dealership operations. Dealers who earn this distinction "are known for the passion, perseverance and commitment they display while striving for excellence in management and customer satisfaction every day."

Each quarter, Audi dealerships are evaluated and ranked in a number of key dealer departments, including general management, new and used vehicle management, general service and parts management, and overall business management.

Rusnak/Westlake excelled in six major areas of dealership management, earning top rated marks for efficiency and productivity. The dealership "has scored points with customers as well" by paying careful attention to the small details involved in vehicle purchasing and service.

According to Rusnak/Westlake president David Pierce, the dealership goes about seeking excellence every day by focusing not only on the big picture, but also on the little things that can make a huge difference in customers’ perceptions of sales and service.

Pierce said that every Rusnak/Westlake customer who purchases or has a vehicle serviced through them is contacted to evaluate the experience, and the dealership is made aware of those customer comments. If Rusnak fails to meet its challenge, Pierce said, "we do what it takes to make it right."

According to Pierce, the success of the dealership over the years is a result of a winning philosophy developed by owner Paul Rusnak that states success centers around the right attitude. Experience has shown him there is a direct correlation between business growth and the favorable perceptions of customers.

Pierce credits Paul Rusnak with carefully laying the foundation of facilities, products and people that has enabled him to provide direction and guide its development into the successful business it is today.

For additional information about Rusnak/Westlake, please call (805) 496-6500.