Kia Rio - the cheapest new car in America

Kia Rio - the cheapest
new car in America

Kia Motors America believes it’s about time everybody had a well-made car, and today it made that much easier for American buyers by announcing pricing that makes its upcoming 2001 Rio subcompact sedan the lowest-priced car in America. The Rio, which will go on sale Aug. 1 at 580 Kia dealers nationwide, will have a base price of just $8,595. That is more than $1,000 less than the segment’s leading four-door.

While the Rio’s base price and customer protection are news-making, Kia also recognizes that many bargain shoppers want something more than a base vehicle, so it has priced individual and option packages in the same value-conscious manner as its base price. For example, a Rio sedan equipped with power steering, tilt steering wheel, full wheel covers, bodyside moldings, air and AM/FM/cassette stereo has a manufacturer’s suggested list price of just $10,045. Adding the optional four-speed electronically controlled automatic transmission increases that total by just $875.

Despite its eye-popping pricing that will make it possible for thousands more consumers to afford a new car, the Rio will reflect Kia’s reputation for building affordable, high-quality vehicles. The vehicle offers its buyers state-of-the-art technology in a contemporary wedge-shaped body.

Inside the Rio features extensive head room and leg room, and its higher-than-normal seats give the driver and passengers a command-of-the-road feel.

Even in base trim the Kia Rio will feature a variety of added touches like rear window defroster, tinted glass, full cloth interior and center console. An upgrade package will add power steering, tilt steering wheel, dual visor vanity mirrors, and body-color bodyside moldings. On the option list are automatic transmission, air conditioning, two audio systems, body color rear spoiler, alloy wheels and antilock brakes.